We look at Macrotrends to understand consumer needs and behaviours. 

We create Seasonal Themes and Stories as basis and inspiration for conceptual Designs.

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Click here to see examples of previous Storyboards

Colours and Materials are a great way to distinguish a brand, product group or seasonal story.

We work with forecasting agencies, visit material shows and combine this with market research to present a focused colour and materials palette.

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Click here to see where the inspirations come from.

Footwear Design is at the heart of what

I do.

With more than 30 years in this business I still get excited when initial ideas transform into sketches and illustrations, and when

first prototypes are presented.

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Check out a few examples of my recent work.

In addition to Designs we produce 2D Technical drawings for outsoles, footbeds and uppers.

Material and colour specifications are part of any design that we brief to the factories.

Our Techpacks are exact, easy to follow and guarantee prototypes look as expected.

It is essential to start with the correct last for any new shoe development.

We work with last makers in India, China and Europe to create lasts that not only look great but also fit well.

Once the sole design is finalised we work with mould makers directly to create Blueprints that reflect our designs correctly.

Sole models are then approved during factory visits or via 3D software.

Ten years experience as Range Manager, PLM and Linebuilder for a major global shoe corporation means I can help planning and managing your collection.

I have expertise in building the Framework, establishing a Price Architecture and creating Category Lineplans.

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