Innovation
"Meaningful Innovation does not need to be based on outright Invention. It is based on bold, new combinations of already existing components that simultaneously unlock heightened levels of consumer value"
Gabor George Burt
Soft Stride
SOFT STIDE is a patented comfort technology that I developed for the STROLE footwear brand.
We improve underfoot comfort to counteract foot health issues such as Plantar Fasciitis.
The technology is based on an improved foot gait cycle due to support and pressure release in certain areas.
The three main elements are:
1. Cushioning under the heel area for Impact Reduction
2. Strong arch support for better alignment of ligaments and improved posture
3. Rebound Cushioning due to special rebound foam under the Metatarsal area
Air Cube
For this Innovation we borrowed the Airbag as used in Athletic footwear and inserted it into the heel of our Men's Dress shoes.
This does not only significantly reduce the heel impact but also looks striking.
We had to overcome several technical issues in order to make this work. Having had an inhouse mould and compound specialist did help a lot.